I will always check out a man with washboard abs and an excellent physique. What normal healthy woman wouldn't? But I can't tell you how sick I am of all the book covers that have half-clothed men (revealing washboard abs) and often with equally clad women draped over them. This is the ultimate in boring and unoriginal and I can't get by these covers fast enough. Since I've joined BookGorilla and BookBub and a few others, I've been inundated by these cookie-cutter covers. I can only imagine that the contents of the book is most likely as canned as the cover. 

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Another thorn in my side is when people refer to other people as 'that'. I can't believe how many times I hear someone talking about a person or group of people as 'that'. So here is the simple rule:

"Who" refers to people.

"That" refers to things.

Examples: "The lady that put the pie in the window was enticing me to steal it."   

or - 

"There were so many people that didn't know how to ride a bike."

Ok, here it is, once and for all, the proper use of 'it's'. 

If the sentence you are writing could be read 'it is' , then it is 'it's'. If you can't read it as 'it is', then it is 'its'. 

For example:

       "It's a beautiful day today!" You can also say, "It is a beautiful day today". 

       But you would not say, "Its a beautiful day today." 

Believe it or not 'Its" is the possessive.  Example: "The airplane won't lose its way in the dark." 

If you use an apostrophe there, 'it's' you would basically be saying,  "The airplane won't lose it is way in the dark."